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What is keyword cannibalization? • Yoast

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What is keyword cannibalization? • Yoast Efeem  -  Create The Green Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Avatar of Marieke van de Rakt If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize it and what to do about it. What is keyword cannibalization? Keyword cannibalization means that you have various blog posts or articles on your site that can rank for the same search query in Google. Either because the topic they cover is too similar or because you optimized them for the same keyphrase. If you optimize posts or articles for similar search queries, they’re eating away a
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What Are They and How To Use Them!

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What Are They and How To Use Them! Efeem  -  Create The Green If you know a little about HTML, you will know that HTML tags are (mostly) used to format content – these tags tell the browser how to display the content on the page. They give no indication as to what type of content they contain or what role that content plays in the page. Semantic HTML5 addresses this shortcoming by defining specific tags to indicate clearly what role is played by the content those tags contain. That explicit information helps robots/crawlers like Google and Bing to better understand which content is important, which is a subsidiary, which is for navigation, and so on. By adding semantic HTML tags to your pages, you provide additional information that helps Google and Bing understand the roles and relative importance of the different parts of your page. This guide assumes a ground-level understanding of adding HTML to a page. If all this starts getting a bit overwhelming, stepping back and
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4 Link Building Research Tips to 10x Your Links

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Link building isn’t as simple as publishing, waiting, and swimming in links. Efeem  -  Create The Green If it was, we’d all have DR90 sites that ranked for immensely difficult keywords. You need to be proactive. Unless you’re Forbes, which you aren’t, links aren’t just rolling in with every new content piece. The only problem is figuring out where to start. How to reach those normally unreachable backlinks. The answer? Link building research. Here are four research tips and reports you can explore right now to 10x your links. 1. Use the Link Intersect Report to Scout Prime Link Opportunities One of the most obvious ways to find new link opportunities is to look at competitors. But simply digging into their backlink profile isn’t always helpful. You’ll often see a mix of random, one-off links that they got by happenstance. Pure luck. Their content was in the right spot at the right time for the right journalist. The real link building wins come from seeing
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Google Explains Why Field Data is More Reliable Than Lab Data

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Google’s Martin Splitt recently gave a detailed explanation of the difference between lab data and field data as it relates to testing tools. Efeem - Create The Green Field data is more reliable, Splitt says, as it’s an indicator of how real users experience and interact with a website. This topic was brought up during a Google Webmasters JavaScript SEO hangout held on June 10th. A site owner submitted a question asking why there’s a difference between field data and lab data when measuring page speed. Here is what Splitt had to say in response: “Field data is coming from real users, whereas lab data comes from a quite strong machine with probably good internet from somewhere around the world. So you might not see the same results.” Field Data vs. Lab Data Splitt offers a hypothetical example of testing a site with a tool that uses lab data from a country where the site’s server is also based. In this example, the lab data would likely determine the site loads qui
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